The headline, Google Analytics Launches 360 Suite, is taking the spotlight on many blogs and other online forums. However, while it is quite clear that this is something to be excited about, many business owners are still struggling to figure out exactly what this means for their company. This is especially true for small and medium-size businesses.
Drowning In A Sea Of Data
Many businesses have an overwhelming amount of data coming in regarding their customers and potential customers. This data is often collected through keyword searches, ghost mapping, email campaigns, surveys, and dozens of other resources. The problem is, until now, there was no real way for businesses to sort through this information in order to get a clear picture of the steps a customer takes leading up to their final decision to either make a purchase or not.
What Google has done with their new 360 Suite is provide businesses with a brand new way to sort through all of the data they take in so that they can ultimately get the information they need. This allows for more targeted online marketing than ever before.
Pawan Divakarla, Analytics Leader at Progressive Insurance, had this to say about the 360 Suite: “The Google Analytics 360 Suite gave us the really big ah-ha moment. When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer ecommerce. Google gave us that insight,”
Stop Waiting To Try Out New Things
In the past, a company would have to wait to see if a particular website design or marketing approach was successful. If they did not get the results they wanted, they would need to start over from square one. This could be extremely time consuming and costly.
One of the new tools offered as part of the 360 Suite is known as Optimize 360. What this tool allows you to do is launch multiple versions of your website at one time. The 360 Suite will then collect and analyze vital data to determine which version is the most successful. This allows you to get the answers you need faster in order to maximize customer satisfaction, as well as your overall profits.
No Need To Give Up Your Current Marketing Provider
If you have been working with an online marketing firm or just don’t have the time to handle all of your online marketing alone, this does not mean that you cannot make use of the new tools that Google’s 360 Suite has to offer. This is because this new set of online tools is highly compatible with third party marketers and data collection sources. In the end, this means that there is no reason to look at the 360 tools as a replacement for your existing marketing partners, but rather as additional tools that can make your existing partnerships even more fruitful.
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