Wednesday, January 17, 2018

iOS vs Android operating systems

Which Mobile Operating System Is The Best?

Almost 80% of people in this world own a smartphone, but the division of people who use iOS vs Android operating system is like choosing between Republican vs Democrat. There's an invisible line drawn and most people don't float back and forth across it. [caption id="attachment_5251" align="alignright" width="300"]iOS vs Android operating systems TeroVesalainen / Pixabay[/caption] Smartphones are the center of our digital lives and most people feel lost without their phone nearby. According to Kantar Worldpanel, the latest stats I could find (August 2017) show that in the US, Google's Android is currently winning the race with 63% of the market and iOS at 35%. One big discrepancy in the number of people using iOS is because it is proprietary to Apple products, where Android allows their operating system to be on any number of different devices. That makes it more difficult to analyze the two options because it is like comparing Apples to...Robots. :) This post from Forbes provides more insight on iOS vs Android operating systems, starting with a quote from Google VP Dave Burke:
"There are now 2 billion monthly active Android devices globally," he wrote. "This is an extraordinarily humbling milestone — and it’s the largest reach of any computing platform of its kind." [caption id="attachment_5252" align="alignleft" width="250"]Android operating system gfkDSGN / Pixabay[/caption] That is an amazing number, and it is extremely impressive. Just a bit less amazing but also impressive is that over a year ago, Apple announced that there were more than one billion iOS devices in active use. Since that announcement in January 2016, Apple has sold more than 260 million iPhones alone, according to publicly-released sales figures. (Note: iPads also run iOS, and would bolster that number additionally.) Add the two billion Android devices Google announced today with the one billion iOS devices Apple announced 15 months ago -- even ignoring the almost 300 million more iOS devices Apple has sold since then -- and Apple has a third of the mobile devices running either stock Android or iOS in operation today. Surprise: Google Reveals iOS Market Share Is 65% to 230% Bigger Than We Thought
iPhone users in particular are devoted to their beloved iOS, but there are some valid reasons. At the top of the list are the simplicity of upgrades, backups, and ease of transferring your phone data to a new phone. Since iOS is under the Apple umbrella, the process is managed flawlessly. On the other hand, the Android operating system is much easier to customize, allowing you to use the apps of your choice. On an iPhone, the apps are locked down. Android also has notification lights for texts, emails, etc. without actually opening the app to see them. This open source system also groups notifications at the top of the screen, where iOS displays everything individually and has no notification lights. It is interesting to listen to an unbiased opinion of which is the better operating system; however, that isn't all that easy to find. The narrator for this video has a pretty good grasp of both phones and their advantages/disadvantages:
Considering all of the benefits of each operating system, it mostly comes down to familiarity. People get comfortable using a piece of software, and change isn't always easy, especially if you aren't particularly tech-savvy. I did find an article that coaches you on how to switch your iPhone apps to Google or Microsoft, so there are ways to work around keeping your iPhone intact but still using the applications you prefer.

The Bottom Line

One of the biggest differences when comparing iPhones/iOS to any that use the Android operating system is the cost.  Even though there are Android flagship phones that are in a similar price range, their costs vary drastically. However, for the iPhone series, the expense is significantly higher. Depending on storage and other factors, most iPhones start out over $500, with the new iPhone X costing $999 at the lowest price point. This post sums up the differences in cost: [caption id="attachment_5254" align="alignright" width="275"]Cost comparison for smartphones geralt / Pixabay[/caption]
Some, such as the Samsung S7 and the Google Pixel, are every bit as attractive as the iPhone 7 Plus. True, by controlling every step of the manufacturing process, Apple makes sure iPhones have great fit and finish, but so do the big Android phone manufacturers. That said, some Android phones are just plain ugly. Part of the reason for this is that Apple makes nothing but luxury phones. There will never be a “cheap” iPhone. If you don’t want to pay top dollar for an iPhone, your only choice is to get a used one. Decent Android phones can go for as little as $100. Are they good looking? Not really, but they do the job at a fraction of the price of an iPhone. iPhone vs. Android: Which is better for you?
One problem with purchasing an older iPhone was highlighted in the news this week. Apple apologized for an update that slowed down earlier iPhone versions, which some thought was a ploy to encourage individuals to purchase a newer version. To make up for it, they offered a cheaper battery replacement. Ironically, all iPhone peripherals are way higher than any universal Android phone options, so a lower priced battery is still probably way more than an Android battery. Always walking a fine line between the bottom line and keeping their software proprietary.


iOS vs Android operating systems is courtesy of SS Pro Services

Tuesday, January 9, 2018

What’s New With Virtual Assistants at CES 2018

In The Center RIng...Alexa vs Google Assistant

The rise of personal virtual assistants happened in a relatively short period of time and because of a big headstart, Alexa has been winning the race. However, moving forward into the new year there is a lot of competition to be on top of the "talking to inanimate objects" market. [caption id="attachment_5245" align="alignright" width="300"]What's New With Virtual Assistants at CES 2018 mohamed_hassan / Pixabay[/caption] So, what's new with virtual assistants at CES 2018, an event previously known as the Consumer Electronics Show? This year it seems to be a battleground between Alexa and Google Assistant, as noted in this post:
Google has wrapped the Las Vegas Monorail with a prominent “Hey, Google” ad, and it’s putting up a big outdoor CES booth, complete with a twisting blue slide, setting the stage for Google Assistant to grab its own share of headlines and industry partnerships this week. In a post previewing its CES presence, Google promises new integrations, devices and other new developments for Google Assistant. The search giant’s presence illustrates the emergence of the voice assistant and smart home market as a key battleground in the tech industry. Google traditionally hasn’t had a booth at CES, and the company hasn’t made this kind of mark on the annual event since its co-founder Larry Page delivered a closely watched keynote at CES more than a decade ago. Amazon will have its own booth for Alexa at CES this year, and it’s promising “exciting new announcements from brands building magical voice experiences with Alexa technology.” Read the full post here: Amazon Alexa vs. Google Assistant emerges as key battle of CES 2018

Cool Uses of AI and Smart Assistants

With the advancements in virtual assistants and artificial intelligence, it is no surprise that there are plenty of booths at CES 2018 highlighting those topics. Smart speakers were a huge retail item for Christmas 2017 and the trend is expected to grow by 60% in 2018 along with smart home capabilities being built into many everyday objects such as:
  • TVs
  • Bathroom Showers & Mirrors
  • Switches, Lighting, and Outlets
  • Door Locks
  • Cameras and Home Security
  • Thermostats for Heating and Cooling
  • Automotive Features such as Playing Audiobooks and Navigation
  • Wearables like Headphones, Smartwatches, and Fitness Trackers
This video provides a rundown of the virtual assistant fever at CES 2018:
Part of the intrigue is that the voice control won't just be part of your home, but also part of your driving experience. In fact, tech company Nvidia is showcasing new technology that could assist auto manufacturers in developing AI virtual assistants that are more intelligent than Alexa, Cortana, and Siri.

Nvidia's New Announcement

The software has a number of features that will raise the bar to a new level of safety for autonomous vehicles:
Nvidia announced two new software platforms for self-driving cars during a press conference on Sunday: Drive IX and Drive AR. The former allows carmakers to create artificially intelligent co-pilots that take advantage of sensors both inside and outside of the car to provide assistance. Volkswagen will be one of the first partners to begin experimenting with Drive IX in its I.D. Buzz prototype. [caption id="attachment_5247" align="alignright" width="300"]Nvidia and automotive virtual assistants WikimediaImages / Pixabay[/caption] Meanwhile, AI co-pilots built on Drive IX would be able to use facial recognition to identify the driver in order to accomplish tasks like starting the car or detecting whether or not the person behind the wheel is too drowsy to drive. The platform will also let automakers create gesture and voice-based controls for vehicles. CES 2018: Nvidia Unveils New AI Tech For Cars
The Drive IX software uses internal and external sensors, which allow the virtual assistant to be able to tell whether the driver is paying attention in the case a pedestrian crosses the street or a car suddenly stops in their lane. Nvidia’s second platform, Drive AR, permits automakers to integrate augmented reality interfaces that can display notifications and points of interest while driving. It's fascinating that only a few years ago the idea of a digital virtual assistant was something from a Sci-Fi movie. Today this technology has the potential to manage everyday tasks that make our lives safer and more convenient.

What’s New With Virtual Assistants at CES 2018 Find more on: S&S Pro Services LLC

Tuesday, January 2, 2018

Top Tech Developments for 2018

Trending Technology

Well, we made it to 2018! As we push forward into the next 300+ days, I would guarantee we are going to see some amazing advances in technology. Obviously, virtual and augmented reality are going to be integrated into our everyday space more than ever along with robots and virtual assistants. [caption id="attachment_5234" align="alignright" width="300"]Top Tech Developments for 2018 monicore / Pixabay[/caption]


Robots are already being used in homes and businesses all around the world, from cleaning hotels to managing family activities. In fact, South Korea is going to use 85 different types of robots helpers at the Winter Olympic Games starting in February 2018. By the 2020 Olympic Games in Tokyo, the plan is to utilize a 3D sensory system and artificial intelligence to help with tasks such as scoring gymnastics.

Personal Assistants

Virtual assistants like Alexa are also becoming a common occurrence for managing shopping lists, schedules, and making phone calls. Most of the big technology players like Apple, Google, and Microsoft are working on their own personal assistants, but Amazon has a huge headstart on the others, holding over 70 percent of the voice-controlled speaker market. As mentioned, VR and AR will continue to mesh deeper into our daily lives via our phones, which is discussed in this post:
[caption id="attachment_5235" align="alignleft" width="300"]virtual and augmented reality danmo / Pixabay[/caption] Virtual reality was going to take over the world. But strapping on a headset to look at games or 360-degree videos hasn't been the hit many had hoped. In 2018, a lot of that same technology could finally go mainstream using a gadget you already own: your smartphone. Augmented reality overlays digital images onto the real world, as seen through your phone's camera. Smartphones are including powerful AR technology in their devices so anyone with a fast enough device can try it out. For example, with Apple's ARKit, iOS apps can map out a room and use realistic, changing lighting to make their objects better blend in with a scene. We're still waiting for the big break-out app, but AR could continue to change shopping and selfies in the next year. No bulky face-computer needed. 6 tech predictions for 2018

Bluetooth and Smartphones

Connectivity is a repeating theme for top technology developments in 2018, with Bluetooth 5 devices offering twice the data transfer speed and quadrupled range compared to the previous 4.2 version. Apple's iPhone 8 and iPhone X, as well as Samsung's Galaxy S8, already have the Bluetooth 5 capability, so expect to see even more devices rock the new connectivity standard in 2018. Another upcoming numerical advancement is 5G spectrum for mobile data usage. Also known as fifth generation wireless, it is a network system that has much higher speeds and capacity with lower latency than previous versions. It hasn't been released yet, but some of the bigger carriers such as Verizon and AT&T plan to roll it out in 2018. The next video includes the narrator's top 10 tech predictions for this year. Even though some are personal opinion, I think he has some good insight: His last declaration concerning a new, more relaxed social media site may be pretty accurate. People are getting tired of the big hitters playing "God" by choosing what is and isn't okay to post or view. Platforms like Reddit and Ello are examples of sites allowing fewer ads and more freedom of speech, but I am sure it is tricky figuring out where to draw the line.

AI vs Humans

Another repeating theme for 2018 is artificial intelligence and machine learning. A number of industries are already deep into AI, such as education, finance, and healthcare. One writer's story of how AI humanoids may soon be available as a companion, sharing conversation, housework, and memories but never able to replace true love, is a representation of the relationship between man and the conscious machine. In the story, his wife is taken from him by cancer and after years of being alone, a friend suggests a humanoid companion. He names her Angela.rose after his deceased wife, Rose. However, what seemed to be the perfect answer becomes a soul-searching quest for our existence: [caption id="attachment_5236" align="alignright" width="300"]The Relationship of Robotics and Humans Comfreak / Pixabay[/caption]
I was answerless. Dumb, as if vacuum in oblivion. Awe stricken too. Perhaps it is where the answer to my agony, my loneliness lies. Why should we be too dependent on machines? Why are we talking about human-like machines? Why not only Rose and not Angela. rose? Can we not evolve as a super conscious being to invoke powers within that gives joy and cares for our emotion? Can we not be contented for what we have or what we would be delighted to have? Should we not keep memories alive and humans and their emotions while they are alive? Should we not be masters instead of being slaves of super-intelligent machines? Should we not practice mind-body-control (MBC) instead of man-machine-control (MMC)? Should MBC not decide MMC? Instead of creating should we not have controlled pro-creative activity to bring about superior genesis on our planet? Should we not envision our generation for a better human instead of planning for a multilevel humanoid? Read the full story here: La Angela.rose
Finding a happy ending with technology and humankind not destroying each other sounds like a sci-fi story but we are closer than we've ever been to having robots that can mimic human expressions and carry on a conversation. Have you seen Sophia, the creation of Hanson Robotics? Pretty impressive! Some experts believe that these human-like robots are "the key to smoothing communication between humans and computers, and realizing a dream of compassionate robots that help invent the future of life." I think 2018 is going to be an interesting year!    

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Monday, December 25, 2017

Best Christmas Advertisements

Since it is Christmas Day and I am enjoying some family time, I wanted to take a little time out to spread some holiday cheer by providing the best Christmas advertisements I could find. The holidays are a time when people seem to smile a little more, taking time to even wish strangers a Happy Holidays or Merry Christmas. Ads this time of year can be especially effective, tugging at the heartstrings to evoke an emotional response in an effort to connect with their product or service. Companies that seem to be really good at this aspect are jewelry stores. Throwing in a touch of humor can also make the video more fun. The ladies in the next video are pretty good at dropping hints about what they would like for Christmas: An advertisement that provides a twist from the typical story can also be a hit. We all know the star of the show this time of year is usually Santa Claus, but this video highlights Mrs. Claus' adventures on Christmas Eve: Telling a story, no matter how short or long an advertisement might be, is the key to winning over consumers. This is especially true in this day and age when with the popularity of mobile, short attention spans and the ability to skip most ads. Aldi, a leading global discount supermarket, continued a Christmas advert that did very well last year. It is a story about an adorable carrot named Kevin that has exciting adventures: Some of the best ads are the ones that bring you to tears. If the writers can inspire and empower with a positive uplifting theme, people will remember the brand. It doesn't matter if the story focuses on their product because if it is good enough, viewers will take note. Giving is such a big part of the season and especially when the story includes a cute little girl giving to someone in need: As I researched the top Christmas ads, I found that many of the best were from other countries. I think it is interesting that you don't need to speak their language to get the jest of the story. Some provide translation in closed captions but again, when the story is written well it doesn't require verbal communication. My all-time favorite Christmas advert is a story that is a tear jerker with a very happy ending: If you have a Christmas ad that you think should have been included, please comment below. From all of us at S&S Pro Services, we hope you have a magical Holiday Season and an amazing New Year.

The article Best Christmas Advertisements was originally seen on

Wednesday, December 20, 2017

Upgraded Speaker for the New Amazon Echo

Alexa, Can You Hear Me Now?

The Amazon Echo has received a much-needed update, allowing Alexa to be heard loud and clear. It has been almost two years since the Echo was introduced to Prime Members, but the original Echo's smart speakers were getting tired and worn out. [caption id="attachment_5210" align="alignright" width="300"]Upgraded speaker for Amazon Echo HeikoAL / Pixabay[/caption] During that time, Amazon added six new options to the Echo product line, but it has always been about the AI software...not the hardware. However, at an Amazon event last month it was announced that changes were on the way, including a new and improved speaker for Amazon Echo. This post offers more about this and other improvements:
The new Echo is more compact than the original. It’s also better looking, with six swappable shells designed to help it better blend in with its surroundings. The sound has been improved this time out, finally embracing the “speaker” part of the smart speaker category. Perhaps most importantly, however, it’s cheap. At $100, the new Echo is a full $80 cheaper than its predecessor — and $30 less than its closest competitor, Google Home. See the original post here:  Amazon’s original Echo gets a much-needed upgrade

Bonuses of Smart Speakers

There are a number of options for smart home assistants these days, but the main innovators at this time are Amazon with their Echo line of speakers and Google home, although Apple and Samsung are also in the race. All have features that boost their prowess, but it really comes down to what you like to use your smart speaker for. If you already have a Chromecast device working with your TV, then Google Home integrates more seamlessly. However, if you listen to music with your AI speaker, then the Echo would be a better option, especially with their new upgraded sound. Taking the time to research which speaker is better for your needs is important, but it can be helpful to hear someone else's opinion when it comes to making a smart choice:

Better Microphone on the Echo

Other fresh developments with the Echo is the microphone system that allows Alexa to hear you over loud background sound. There are seven microphones around the top of the Echo, utilizing a new technology called beamforming array. The ability to change out the look of the speaker with a different outer shell allows you to blend it in with your decor and add your own unique touch. Also, if the outer skin gets damaged or dirty, you can buy a new one for less than $50 and it looks like a new speaker again. The sound coming out of the newest Amazon Echo is the main highlight. Amazon has implemented Dolby processing and changed the speaker configuration with a separate woofer and tweeter for an overall better sound experience. However, not everyone agrees, especially when it comes to listening to music: [caption id="attachment_5211" align="alignright" width="300"]Amazon Echo new speaker system geralt / Pixabay[/caption]
On the inside, Amazon has added Dolby sound processing in an effort to make the Echo’s 2.5-inch subwoofer and 0.6-inch tweeter sound better. But in side-by-side testing, I didn’t find the new Echo to sound any better than the prior model, and for listening to music, I actually preferred the first Echo’s sound. The new Echo’s sound is sharper, with more treble than the first model. That’s good for hearing Alexa speak back to you, or for cutting through the din of a running faucet if you’re using the Echo in a kitchen. But for music, the sound is thin and flat, with even less bass than before. The old model had a softer sound with just a little bit more bass that’s much more pleasant to listen to. See more here:  Amazon Echo (2nd gen) review: smaller and cheaper, but mostly the same
Whether or not you agree that the sound has improved, the fact that the new speaker offers a 3.6 mm jack, which allows you to hook it up to a sound system or headphones, makes it more versatile than the original. The price is another selling point, making it more affordable to be "smart." It will be fun to watch how the sound and artificial intelligence of these smart devices continue to advance.  

Upgraded Speaker for the New Amazon Echo was first published on S&S Pro Service Blog

Tuesday, December 12, 2017

Apple and Shazam Combining AI Technology

A Tech Match Made In Heaven

When a giant in the tech world like Apple makes a purchase, everyone knows. Buying a company that provides artificial intelligence capable of recognizing any song, movie, TV show or commercial by just hearing a snippet is an ultra cool move. [caption id="attachment_5085" align="alignright" width="300"]Apple and Shazam Combining AI Tech Rodrigo_Jay / Pixabay[/caption] The Shazam acquisition appears to be a big hit. Amazingly, Shazam launched almost 20 years ago and the company maintains that at least one billion people have downloaded its app, using it to identify songs and their artists approximately 30 billion times. The way Shazam works is that it uses a smartphone or computer's built-in microphone to gather a brief sample of audio to create an acoustic fingerprint. It then compares it against a central database to find a match, which is sent back to the user with potential data about the artist, song and album title.

Shazam and Monetization Problems

If Shazam is so popular, why did they decide to sell their service to Apple?
Although Shazam emerged as one of the most popular smartphone apps on both Android and iOS, with around 1 billion downloads as of last year, the company struggled to find a viable business model, which restricted its revenues to just about $54 million in 2016. While Shazam initially started off by earning commissions from digital music services, who paid it for downloads of songs that users identified via the app, the company also branched off into advertising, leveraging its media recognition technology. See the full post here:  How Apple's Shazam Acquisition Fits Its Broader Strategy
It's not like Shazam and Apple are strangers to each other. iPhone virtual assistant, Siri, and Shazam are old friends. As of 2014 and iOS 8, all you have to do is press the home button to wake Siri up and ask her what song is playing. Android users have to settle for tapping the icon to "Shazam a song," although Google has announced it will be incorporating it into the Google Assistant sometime in the near future.

Integration of Apple and Shazam with AI

Back to Apple's purchase of Shazam and how they plan to integrate AI deeper into Siri, possibly being able to suggest similar songs based on a recent Shazam. This video provides more about the acquisition:
Apple's CEO, Tim Cooke, has high aspirations for his company to be a leader in AI and machine learning. In an interview with Emily Chang on Bloomberg Studio, he refers to an Autonomous Artificial Intelligence (AI) system that could power multiple platforms, including run our smart homes and drive our autonomous cars.

Apple's Secretive Plans For Autonomous Vehicles

Apple has been rather mysterious about their AI advances for self-driving cars, but the program seems to be picking up steam. Apple's Director of Artificial Intelligence Research, Ruslan Salakhutdinov, spoke about some of the company’s recent developments in machine learning and how they may be applied to other areas such as drones, warehouse assistants, and search robots. In this post, Mr. Salakhutdinov shares more concerning their plans to integrate AI and road safety:
Wired reports that Salakhutdinov spoke before a group of AI experts at the end of this year’s Neural Information Processing Systems (NIPS) conference Tim Cook, Apple CEOin Long Beach, California. There, he spoke about how Apple is using machine learning to analyze data to from a vehicle’s cameras. He talked about techniques used in a recently published study on the advances that the company has made in using AI to detect pedestrians and cyclists using LiDAR. But he also revealed efforts on some other projects: software that uses a car’s cameras to identify objects such as cars and pedestrians, as well as the drivable lanes on the road. He also showed off images that demonstrated how the system performed even when camera lenses were obscured by raindrops, and how their software could infer where pedestrians were, even when they were obscured by parked cars. See the full post here:  Apple’s AI director on advances in machine learning for its self-driving car project
Apple has been investing heavily in augmented reality technology, and since Shazam launched a visual recognition engine in 2015 followed by an augmented reality platform in March of this year, it seems like a good fit for both companies. Other major players like Facebook are using AI in ways that could be very valuable, such as for suicide prevention. Check out this recent post on how Facebook is using artificial intelligence to prevent suicide. Apple and Shazam combining AI technology will benefit both in multiple ways by incorporating their broader AR and AI technologies, which many envision as the future of computers and science.  

The following article Apple and Shazam Combining AI Technology is courtesy of S&S Pro Service

Tuesday, December 5, 2017

Are You Using Progressive Web Apps?

Building Your Mobile Presence

Finding your online niche in a world with 1 billion websites is the veritable needle in the worldwide haystack. To stand out and be noticed is a major feat, requiring either a lot of advertising money and/or mad-scientist-know-how to understand the algorithms and find a loophole in the rules. [caption id="attachment_5077" align="alignright" width="300"]Progressive Web Apps geralt / Pixabay[/caption] Most business owners don't have the resources when it comes to building their mobile brand. It isn't that they are clueless, but it comes down to a time management factor that keeps them from digging into the unknown with big data and innovation. Utilizing mobile applications (apps) are one way to help an overworked business owner stay on top of aspects such as online customer service and brand building, at the same time providing more value for their customers. They can also help manage their company's budget, finances, and mobile payments, just to name a few.

Exactly How Many Apps Are Available

The number of mobile apps that are accessible is immense:
This statistic contains data on the number of apps available for download in leading app stores as of March 2017. As of that month, Android users were able to choose between 2.8 million apps. Apple's App Store remained the second-largest app store with 2.2 million available apps. Read the original post here:  • App stores: number of apps in leading app stores 2017 [caption id="attachment_5080" align="alignright" width="225"]Progressive web apps mohamed1982eg / Pixabay[/caption]  
According to the above-post from Statistica, the average time spent each day accessing online content from a mobile device is approximately two hours. The Millennial generation alone average is 185 minutes. Over three hours of their day is consumed by their phone or tablet! Capitalizing on this behavior should be an influential part of all business decisions. One method for accomplishing this is to utilize progressive web apps.

What is a Progressive Web App

If you aren't familiar with what a progressive web app is, they are applications that offer an experience which combines the best aspects of the web along with the advantages of mobile apps. They work for every user, no matter what browser they are using, because they are built with progressive enhancements and are responsive to all types of devices, including mobile, tablet, laptop, and desktop. Combining the capabilities of apps and the reach of the web is the key to helping users get what they want. With reliable performance, push notifications, and the ability to have a launch icon on a phone's home screen, these apps are more engaging which in turn offers a better conversion rate.
The stat that today there are 1 billion mobile Chrome users every month compared to 400 million one year ago is information that cannot be ignored...especially considering Chrome is only four years old. The difference between a mobile website and an app is difficult to understand for the average user. Most people just want their experience to be seamless, no matter what the platform. A summary of the contrasts is in the following post:

Mobile Websites

[caption id="attachment_5078" align="alignright" width="300"]Mobile Websites vs Mobile Apps FirmBee / Pixabay[/caption] A mobile website is usually not a separate website, it’s a responsive design that works for all screen sizes. Mobile visitors should be able to access most of the content you have on your full website, but in a way that is optimized for smaller screens.

Mobile Apps

Mobile apps can do things websites can’t, like push notifications and offline access, but they also have cons. They aren’t necessary for some people, for example if you are a casual mommy blogger you probably don’t need an app. However, many businesses can benefit from one, let’s look at the pros and cons. See more about the pros and cons here:  Is a mobile app better than a mobile website?
Keeping your organization visible to your customers at all times will preserve your company in the forefront of their mind. Every time they unlock their phone, even if they aren't going to your app, they will see your icon on their mobile screen to remind them you are still there. Providing a direct marketing channel to your products or services not only improves engagement but builds your brand. Create loyal clients by giving them what they want: an amazing online experience they won't forget.

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