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The use of Big Data is fundamental in finding solutions to these problems, helping make our personal and professional lives more productive. Even though it is a fairly new buzzword, ML has been around for quite some time now. Another term that is used in conjunction with machine learning is neural networks, which is a computer system modeled after the human brain. The concept of machine learning and neural networks were developed in 1950's, but it wasn't until the early 90's that it became more popular. Even a Excel spreadsheet can be used for machine learning, as seen in the following video: What a great representation of how marketers can analyze data and use it to their benefit. That is why an online marketing specialist is so valuable to a business owner in Denver or anywhere in the world. Spending the day evaluating and testing to find the best solution isn't something most CEO's have time for. They are busy managing everyday tasks and long-term goals, and they need to assign certain aspects of the company to others. This description sums up machine learning and marketing in today's world:What is Big Data
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- Companies use big data to better understand and target customers by bringing together data from their own transactions as well as social media data and even weather predictions. [caption id="attachment_4627" align="alignright" width="300"]
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- Businesses optimise their processes by tracking and analysing their supply chain delivery routes and combine that data this with live traffic updates.
- Others use machine data to optimise the service cycles of their equipment and predict potential faults.
- Big Data is used in healthcare to find new cures for cancer, to optimise treatment and even predict diseases before any physical symptoms appear.
- Big Data is used to analyse and improve the performance of individuals (at sports, at home or work) where data from sensors in equipment and wearable devices can be combined with video analytics to get insights that traditionally where impossible to see.
- Police forces and security agencies use big data to prevent cyber attacks, detect credit card fraud, foil terrorism and even predict criminal activity.
- Big Data is used to improve our homes, cities and countries by e.g. optimizing the heating or lighting in our homes, the traffic flow in our cities, or the energy grit across the country.
[caption id="attachment_4628" align="alignright" width="300"]How Machine Learning Will Be Used For Marketing In 2017
Machine learning techniques are being used to solve many diverse problems, and we stand to benefit as we move towards a world of hyper-converged data, channels, content, and context -- having the right conversation at the right time with the right person in the right way. For us marketers, ML is about finding nuggets of "predictive" knowledge in the waves of structured and unstructured data.
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Pixabay[/caption] The Senior Vice President of Ads and Commerce at Google, Sridhar Ramaswamy, stated "We can apply our data, intelligence, and scale to help marketers deliver the most useful messages for each and every micro-moment." Wouldn't it be nice to have a crystal ball to foresee these micro-moments? Well, you can have the next best thing...it's called machine learning. Embracing Big Data is overwhelming and somewhat confusing, but is a critical component for online marketing. Start small, as the video mentioned, and work your way into more complicated calculations. If you are just starting out and not sure where to begin, find a mentor to learn from. Having an intelligent group of like-minded people that you can bounce ideas off of and glean information from, such as a master mind group, will also help the lone marketer to not feel so alone.
Machine Learning and Marketing In Today’s World Find more on: http://ift.tt/13eIL48
Why is there a lag in mobile catching up to desktop when it comes to actually making a purchase? This article from Business Insider provides some insight:
With all of their resources, including their brand value of 101.8 billion dollars, Google has become so dominant that it is hard to imagine anyone ever taking them down. It will happen someday, though, just like it happened to Sears, Kodak, and other brands. Here is just a sampling of the top 16 services Google offers, some free and some paid:
Their shares have gone up 32% this year, including a 2.4% jump with their recent announcement last Friday that they plan to buy Whole Foods for 13.7 billion. This is by far and away their biggest acquisition, with their previous biggest purchase of Zappos at 1.2 billion in 2009. That deal isn't official yet, as it seems other online stores such as Walmart might have something to say about the Whole Foods' purchase, even possibly throwing their hat in the ring. No matter what, though, Amazon is on a mission to become much more than the leader of the consumer discretionary sector. Here is a list of Amazon acquisitions in the last 3 years according to 
Pixabay[/caption] With Amazon Prime Fresh, you pay an extra fee of $15 per month to browse perishables, household products, and gourmet specialty items from the 
Google says it has cut its vast data centres’ energy use by 15% by applying artificial intelligence to manage them more efficiently than humans.
Pixabay[/caption] With the introduction of virtual assistants, you can take it a step further. If you happen to own an Amazon Echo, you can ask Alexa to read your upcoming calendar events. All you have to do is download the Amazon Alexa app and connect it to your your calendar of choice, and she will let you know what you have coming up on your schedule without you having to look it up. For families, my favorite calendar app has gone to a whole new level with Google's Family Calendar. Shortly after the I/O Developers Conference, which was held this year in Mountain View, CA from May 17 - 19, 2017, Google announced additional Family Library settings with Calendar, Keep, and Photos. The original Family Library was launched about a year ago, allowing up to 6 family members (including the manager of the account) to share their apps, games, books, movies, and TV shows. It allowed a family member to sign up, decide the group's payment method, and then set limits on purchases to keep everyone on the same page. The addition of Google's Family Calendar is appealing, but I'm not completely convinced it is much different than how the current calendar works. At this time it is in beta mode, and the next post provides more info:
Wikimedia Commons[/caption] The new IOS software is also getting some powerful updates, with Siri having improved speech, the ability to translate sentences into other languages, and even a male version of Siri. There was also a 10.5 inch iPad Pro introduced that includes a 12-megapixel camera and it has 10 hours of battery life. One of the most talked about new product lines that was unveiled is the Apple Homepod. It is similar to Amazon Echo and Google Assistant, but with special musical features as described in this article:
